Product Overview

Sony a7 III Mirrorless Camera – Well-Rounded Power for Photography and Video

The Sony a7 III is a versatile, full-frame mirrorless camera built for photographers and videographers who demand speed, precision, and outstanding low-light performance. With its upgraded 24.2MP Exmor R BSI CMOS sensor and BIONZ X processor, it delivers stunning image quality, smooth video capture, and rapid autofocus, making it perfect for a wide range of shooting conditions. Its redesigned body adds a responsive touchscreen LCD, improved EVF, larger battery, and dual memory card slots for professional-level convenience.

Full-Frame BSI Sensor and High-Speed Processing

The back-illuminated 24.2MP Exmor R sensor works seamlessly with the BIONZ X processor and a high-speed front-end LSI to produce high-resolution photos and UHD 4K videos with minimal noise. This combination allows for fast continuous shooting at up to 10 fps, capturing up to 177 frames with full AF/AE tracking. Live view mode supports 8 fps, ensuring you never miss a decisive moment.

The sensor’s wide native ISO range of 100–51200, expandable to 50–204800, ensures clear, detailed images in nearly any lighting condition. With full-width sensor readout, it also delivers 4K video with high dynamic range, bringing cinematic quality to your productions.

UHD 4K Video with Advanced Color Control

The a7 III supports UHD 4K video up to 30 fps with 2.4x oversampling, producing sharper detail and reduced moiré. Full HD 1080p recording goes up to 120 fps for smooth slow-motion capture. Both 4K and FHD videos use the XAVC S format (100 Mb/s) for professional-quality results.

Color and gamma controls give you S-Log3, S-Log2, HLG, and BT.2020 support, allowing up to 14 stops of dynamic range and broad flexibility for post-production grading. Whether shooting cinematic content or capturing vibrant stills, the a7 III provides the tools for precise color management.

Fast Hybrid Autofocus and 5-Axis Stabilization

The 693-point Fast Hybrid AF system with 425 contrast-detection areas covers 93% of the frame for ultra-accurate subject tracking. Features include:

• Lock-on AF to maintain focus on moving subjects.

• Expand Flexible Spot to keep focus even if the initial point is lost.

• Eye AF for reliable portrait focusing in AF-S or AF-C mode.

• Focus Magnifier and touchscreen Touch Focus for critical control.

The 5-axis SteadyShot INSIDE image stabilization compensates for five types of camera shake, enabling sharp photos and smooth video—even with adapted lenses or long focal lengths.

Ergonomic Body Design and Enhanced Connectivity

The a7 III features a 2.36M-dot XGA OLED Tru-Finder EVF and a 3.0″ 922k-dot tilting touchscreen LCD, offering flexible framing from high and low angles. Its magnesium-alloy body is lightweight yet durable, with weather-sealing for reliable use in challenging environments.

Other professional features include:

• Dual SD card slots (one supporting UHS-II) for versatile storage options.

• NP-FZ100 battery with approximately 710 shots per charge.

• USB Type-C port for fast tethering and in-camera charging.

• Wi-Fi, NFC, and Bluetooth for instant sharing and remote camera control via mobile devices.

Whether you’re capturing fast action, low-light scenes, or cinematic footage, the Sony a7 III combines performance, flexibility, and reliability in a single, well-rounded package.

In the Box:

• Sony a7 III Mirrorless Camera
• Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
• Sony AC Adapter
• Micro-USB Cable
• Sony ALC-B1EM Body Cap for E-Mount Cameras
• Accessory Shoe Cap
• Eyepiece Cup
• Shoulder Strap
• 2 Year Manufacturer Warranty