Sony Alpha A7 IV Mirrorless Camera with 28-70mm Lens Kit (ILCE-7M4K)

  • Full-frame mirrorless camera kit with 28–70 mm zoom lens

  • 33 MP back-illuminated Exmor R CMOS sensor + BIONZ XR image processor

  • Up to 10 fps continuous shooting with full AF/AE tracking

  • 4K video recording up to 60p (10-bit 4:2:2) and oversampled 7K → 4K modes

  • 5-axis in-body image stabilization (≈ 5.5 stops)

  • Advanced autofocus: Real-time Eye AF & subject tracking, 759 phase-detect points covering ~94% of frame

  • Fully articulating (vari-angle) touchscreen LCD + high-res EVF

  • Dual memory cards: CFexpress Type A + SD UHS-II slots

  • Robust build with dust- and moisture-sealing

Description

Product Overview

 

Category Specification
Model / Kit Sony Alpha A7 IV (ILCE-7M4) + FE 28–70 mm f/3.5-5.6 OSS lens
Sensor 33.0 MP effective (approx. 7008 × 4672) BSI (back-illuminated) Exmor R CMOS
Processor BIONZ XR
Lens mount Sony E-mount (full-frame / FE compatible)
Image stabilization 5-axis in-body stabilization (~5.5 stops)
ISO Range Native: 100–51,200
Expanded: 50–204,800
Autofocus Hybrid AF (phase + contrast detect), 759 phase-detect points (94% frame coverage), Real-time Eye AF & subject tracking
Continuous Shooting Up to 10 fps (mechanical or electronic shutter) with full AF/AE
Buffer / Burst Depth Large buffer; capable of sustained RAW+JPEG bursts (e.g. 828 frames in some modes)
Video recording 4K up to 60p (10-bit 4:2:2), full pixel readout, 7K oversampling to 4K (30p), further modes in Super 35 / crop modes
LCD / EVF 3.0″ vari-angle touchscreen LCD (approx. 1,036,800 dots)
Electronic viewfinder: approx. 3.68 million-dot OLED
Memory / Storage Dual card slots: Slot 1 supports CFexpress Type A & SD UHS-II; Slot 2 supports SD UHS-II
Connectivity USB-C (10 Gbps), HDMI Type A, 5 GHz / 2.4 GHz Wi-Fi, Bluetooth, Ethernet (1000BASE-T) in some models
Battery NP-FZ100 lithium-ion
Battery Life (CIPA) ~ 580 shots (LCD) / ~520 shots (EVF)
Shutter / Modes Mechanical & electronic shutter; 1/8000 s to 30 s, BULB mode
Exposure / Metering 1200-zone evaluative metering; ±5 EV compensation; auto / P / A / S / M / scene modes
Dimensions Approx. 131.3 × 96.4 × 69.7 mm
Weight (with battery & card) Approx. 658 g
Weather Sealing Dust- and moisture-resistant (sealed body)
Other Features Focus breathing compensation, S-Cinetone color, slow & quick motion, digital multi-interface shoe (MI shoe)

Sony a7 IV: Beyond Basic – The Hybrid Powerhouse for Creators

 

The Sony a7 IV redefines what it means to be an “all-around” mirrorless camera. Designed for photographers, filmmakers, and content creators, it combines superb image quality, intelligent autofocus, and advanced 4K 60p video recording into one powerful, full-frame body. Whether you’re capturing fast action, cinematic video, or low-light portraits, the a7 IV pushes far beyond basic performance.


Exceptional Image Quality with the 33MP Exmor R Sensor

At its heart, the Sony a7 IV features a newly developed 33MP Exmor R back-illuminated full-frame CMOS sensor.
This advanced design delivers rich color, fine detail, and minimal noise, even in low-light scenes. With a broad ISO range of 100–51,200 (expandable to 50–204,800) and an impressive 15-stop dynamic range, you’ll capture true-to-life tones in every frame.

Shoot in RAW, JPEG, or 10-bit HEIF formats for incredible flexibility in post-production. Every image benefits from the sensor’s ability to render vibrant color and depth, even in challenging lighting conditions.


Powered by the Flagship BIONZ XR Processor

Driven by Sony’s BIONZ XR processing engine, the a7 IV achieves lightning-fast performance for both stills and video.
The processor minimizes rolling shutter, enhances real-time tracking, and supports continuous shooting up to 10 fps with AF/AE tracking.

For professionals, the large buffer allows up to 828 consecutive RAW + JPEG images when using a CFexpress Type A card — perfect for sports, wildlife, and event photography.


Cinematic 4K 60p Video Mastery

Unlock your creative vision with UHD 4K 60p 10-bit 4:2:2 recording. Using the full width of the 33MP sensor, the a7 IV oversamples from 7K resolution, producing remarkably sharp and lifelike footage.
You can also record 4.6K oversampled 4K in Super 35 mode for more flexibility in post-editing.

The improved heat-dissipating body ensures over an hour of continuous 4K 60p recording, while dual codecs (XAVC HS & XAVC S-I) give you the freedom to choose between high compression efficiency or all-intra quality up to 600 Mb/s.

Professional color profiles like S-Cinetone, S-Log3, and HLG offer cinematic color tones, rich dynamic range, and HDR-ready video right out of the camera.


AI-Driven Autofocus That Never Misses

Featuring 759 phase-detection points covering 94% of the frame, the Sony a7 IV’s Fast Hybrid AF system locks on quickly and tracks with surgical precision.

  • Real-time Tracking uses AI to recognize subjects by color, pattern, and depth.

  • Real-time Eye AF detects and maintains focus on human, animal, or bird eyes — even if your subject briefly leaves the frame.

  • During video, Eye AF and advanced focus controls let you fine-tune transition speeds and subject sensitivity for smooth, cinematic racking shots.

Unique features like Focus Map and Focus Breathing Compensation make professional-grade focusing accessible to any creator.


Brilliant Viewfinder & Fully Articulating Touchscreen

Compose with precision using the 3.68-million-dot QVGA OLED Tru-Finder EVF, offering 1.6× more resolution than its predecessor and a smooth 120 fps refresh rate.

The 3.0″ vari-angle touchscreen LCD flips out to the side, making it perfect for vlogging, self-recording, and low-angle shots. Touch navigation ensures intuitive control over menus, focus, and playback.


Professional Connectivity & Live Streaming

The a7 IV keeps you connected on every shoot:

  • Full-size HDMI A port for reliable external output.

  • USB 3.2 Gen 2 Type-C for 10 Gbps tethering and in-camera charging.

  • 3.5 mm mic and headphone jacks for precise audio control.

  • Multi Interface Shoe for digital audio accessories like the ECM-B1M microphone or XLR-K3M adapter.

  • Built-in Wi-Fi (2.4 GHz / 5 GHz) and Bluetooth for wireless transfer and remote shooting.

  • Direct USB streaming—use the a7 IV as a plug-and-play webcam for live events or video calls, supporting UVC/UAC standards for superior video and audio quality.


Advanced 5-Axis Image Stabilization

Sony’s SteadyShot INSIDE system compensates for 5 types of camera shake, delivering up to 5.5 stops of stabilization.
Even when shooting handheld or using adapted lenses, your footage stays smooth and sharp. Activate Active IS Mode for enhanced stabilization during video — ideal for handheld cinematic motion.


Enhanced Flash Control & Lighting Precision

With P-TTL flash metering between continuous bursts, the a7 IV maintains consistent exposure during high-speed sequences. Flash control directly from the camera and reduced trigger lag make it a perfect partner for dynamic lighting setups.


FE 28–70 mm f/3.5–5.6 OSS Lens Included

The included FE 28–70 mm f/3.5–5.6 OSS lens covers wide-angle to portrait focal lengths, making it perfect for everyday photography.
Its design features one ED element and three aspherical elements to suppress aberrations, while Optical SteadyShot stabilization keeps handheld shots sharp. The weather-sealed barrel ensures dependable performance in any condition.


Key Features at a Glance

  • 33MP Exmor R BSI Sensor with 15-stop dynamic range

  • BIONZ XR Processor for fast AF and burst performance

  • 4K 60p 10-bit recording with 7K oversampling

  • 759-point Hybrid AF with AI-based tracking and Eye AF

  • 5-axis image stabilization (5.5 stops)

  • Dual card slots (CFexpress Type A + SD UHS-II)

  • Vari-angle touchscreen & 3.68M-dot EVF

  • Wi-Fi / Bluetooth / USB 3.2 / HDMI connectivity

  • Weather-sealed magnesium alloy body

  • FE 28–70 mm OSS Lens included

In the Box:

  • Sony a7 IV Mirrorless Camera with 28-70mm Lens
  • Sony FE 28-70mm f/3.5-5.6 OSS Lens
  • Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
  • AC Adapter and Power Cord, Sony ALC-B1EM Body Cap for E-Mount Cameras, Shoulder Strap
  • Accessory Shoe Cap
  • Eyepiece Cup
  • USB Type-C to Type-A Cable

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